Future cars will look more like electronic devices than machines, says Rising Auto CEO

(Yicai Global) Aug 30 — In the future, cars will look more like electronic devices than machines, according to the general manager of Rising Auto, a new energy vehicle unit of China’s largest automaker, SAIC Engine.

“The car of the future will not necessarily be a mechanical product,” Wu Bing said in a recent interview with media including Yicai Global. “It is likely to have more electronic properties.”

Recently introduced NEVs have smart cockpits and smart driving assistants, he said, adding that NEV startups such as Nio and other producers like Rising Auto with a track record in traditional automakers are using these features to attract buyers.

With the development of artificial intelligence and networks, the car becomes a mobile intelligent space, which will trigger a massive change in the business model and business logic of the entire automotive industry, Wu also noted. , all manufacturing sectors need a detailed understanding of changing customer needs, he said.

“The company’s entire business and value chains should be rebuilt based on user needs, and existing digital tools should be used to capture the real needs of customers,” Wu said.

Established last October, Rising Auto offers sedans, SUVs and multi-purpose vehicles, and focuses on mid-range and high-end smart NEVs priced from CNY 200,000 to CNY 400,000 (USD 29,000 to 58,000). ). And it plans to launch at least one new model per year until 2025, with annual sales growth of at least 100%.

Rising Auto has 212 outlets in 83 cities in China and 19 delivery centers in 16 cities. The company also has 114 branded charging stations, more than 1,000 authorized charging stations and more than 520,000 third-party charging batteries, according to data provided by the company.

Publishers: Tang Shihua, Peter Thomas


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