Smart Home Devices Market Sees Strong Growth in Middle East, Turkey and Africa

dubai – The Middle East, Turkey and Africa (META) smart home device market continues to register significant gains on the back of increased awareness and improved end-user experiences, according to the latest insights from International Data Corporation (IDC). The new update of the Worldwide Quarterly Smart Home Devices Tracker from the global research and technology consulting company shows that 7.3 million smart home devices were shipped in the META region in the first quarter of 2022, up 21.7% over one year.

IDC defines smart home devices as network endpoints primarily designed for home use that communicate bi-directionally and autonomously with various network protocols. Autonomous connectivity is a key attribute of these devices. The devices operate with or without necessarily receiving a discrete command from a user. Two-way connectivity is also an essential part of the definition. In the case of network connectivity, devices using Internet Protocols (IP) or other network protocols (adjacent to IP) such as Bluetooth, ZigBee, Z-Wave, Thread, etc. are also included.

IDC believes that better user experiences, increased awareness of the benefits of smart home devices, and improved availability of reliable internet connections are the key factors that have led vendors to increase shipments to the region. At the same time, there has also been a move beyond market trials with one or two products, with vendors now shipping a wider variety of devices to the region.

“We have seen concerted campaigns to educate end users about smart home devices across the region,” says Isaac T. Ngatia, senior research analyst at IDC. “Vendors and key stakeholders such as telecom operators have increased their spending on these devices, and many telecom operators are now offering smart solutions as part of their home subscription services. This has encouraged more vendors to offer a wider range of products with the aim of providing a healthy experience in different parts of the home.”

The market is home to a wide range of vendors, although some of them only specialize in one category. Major players in the smart home device space in the region are LG Electronics, Samsung, Sony, Xiaomi, Hisense, Google, and Amazon. Emerging players include brands such as EUFY, Apple, TP-Link, TCL and Ezviz.

IDC tracks different categories of smart home devices, including smart appliances, smart home monitoring/security devices, smart lighting, smart speaker, smart thermostat, and smart video entertainment. This latter category – made up largely of smart TVs and digital media adapters used for streaming services – continues to be the main driver of the market. This trend is expected to continue as the demand for streaming services continues to grow in the region, while major events such as the upcoming 2022 FIFA World Cup could lead to another surge in devices.

To learn more about IDC’s quarterly smart home device tracker, please contact Sheila Manek at [email protected] or +971 4 446 3154.

About IDC

International Data Corporation (IDC) is the world’s leading provider of business information, consulting services and events for the information technology, telecommunications and consumer technology markets. With more than 1,200 analysts worldwide, IDC offers global, regional, and local expertise on IT technology, benchmarking, and procurement, as well as industry opportunities and trends in more than 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business goals. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world leader in technology media, data and marketing services. To learn more about IDC, visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC blog for industry news and insights.

IDC in the Middle East, Turkey and Africa

For the Middle East, Turkey and Africa region, IDC maintains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo and Istanbul, with a regional center in Dubai. Our coverage combines local information with international perspectives to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unmatched in depth, consistency, scope and accuracy. IDC Middle East, Africa and Turkey currently has over 130 analysts, consultants and conference associates across the region. To learn more about IDC MEA, visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.

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